We're Making Better easy
At Good Better Best, we believe better living should always be within reach.
As Nashville's trusted clean living concierge, we help transition homes to be less-toxic, safer and more sustainable through in-home refills, curated products swaps, and simple systems that fit real life.
Born and built in Middle Tennessee, we're redefining convenience for households that care about what goes on, in, and around their bodies. Our mission is simple--to make cleaner, safer, and more intentional living effortless for every home we serve.
How We
Got Here
In 2017, Good Better Best founders Angela Pacheco and Erin Karb were diagnosed with breast cancer at a young age, with no family history or clear explanation. Their search for answers revealed that fewer than 15% of breast cancers are genetic- meaning most are influenced by environmental and lifestyle factors, including everyday exposure to toxins in the home.
That discovery reshaped their priorities. They began the hard work of rebuilding their lifestyles, home and routines to reduce exposures, replacing hidden chemicals with safer, cleaner alternatives. The process was daunting but transformative, proving that meaningful change doesn't have to be perfect--it just has to begin.
Their personal journeys soon became a shared mission. In 2024, they founded Good Better Best, Nashville's personal concierge, to make the transformation they once faced alone accessible to others.
Today, through concierge refills, curated home and personal products, and practical sustainability education, Angela and Erin are helping families across Middle Tennessee create lifestyles better for people and our planet.
Our Philosophy
We started Good Better Best with a belief that small changes can have a great impact. This guides how we develop personalized plans, select products, and create an ongoing relationships with our clients.
Every product swap, every refill, and every conversation moves us closer to healthier homes that are kinder to the planet we share.
Good for the Planet. Better for Our Communities. Best for You.
Our Values
We don't chase trends, we pursue meaningful ways to live our values. Here's what that looks like to us every day:
Transparency
You'll always know what's in the products we bring into your home.
Progress over Perfection
We help you take practical steps that fit your lifestyle.
Simplicity
Our systems are designed to save time, not create more tasks.
Community
We support local families and local makers who care about Nashville's future.
Integrity
Every recommendation is one we'd use ourselves.
Our Invitation
When you join the Good Better Best community, you're saying yes to progress that feels good now and even better later--fewer toxins, less waste, and more confidence in the choices you make every day.
Whether you pick up your favorites, schedule delivery, or request a shipment, every refill moves you closwer to a life that feels lighter, healthier, and more intentional. Together, we're shaping a cleaner community--one swap, one refill, one better habit at a time.